Tracking impact measurement in social enterprises can come out of the basic process and system development that should naturally occur in any business. I recently advanced this notion in my presentation at the Social Enterprise World Forum last week, and have been thinking more about how this should be done. Here are some ideas.
Making the Most of Demonstrating Value
“Don’t start with a tool and ask ‘what can I use it for?’. Ask: ‘what do I want to accomplish?’, then match the right tool and strategy.” Chronicle of Philanthropy @philanthropy (Twitter, April 24)
Client Relationship Management (CRM) systems are a mix of policies, processes and strategies used by organizations to manage contacts and track their interactions with their stakeholders, including customers, suppliers, volunteers, employees, funders, donors, clients and others. Keeping these contacts organized can be difficult (especially as organizations grow in size), so many seek to develop more formal systems for tracking this information using CRMs. Yet selecting and effectively using CRMs can be a challenge, especially for organizations with limited resources.
